Cultivate Labs
As Creative Director at Cultivate Labs for over a decade, I shaped the company’s visual identity from the ground up—designing the logo, aesthetic, and full brand system. I led the design and front-end development of the company’s website and their complex, user-centered products for global clients, including government agencies and research institutions.
I collaborated closely with project leads, developers, and managers to create:
the logo and brand system for Cultivate Labs,
the Cultivate Labs website,
blog, newsletter and social media imagery,
brands for over a dozen of their software products,
the design of their product platforms, for web, iOS, and Android utilized by a diverse range of organizations with over 400,000 users.
Throughout my time as Creative Director, I built brand libraries, design systems, and templates that made it simple for Cultivate Labs and their clients to keep their sites fresh and consistent.
My work spans wireframing, prototyping, branding, design systems, and front-end development—always grounded in research and accessibility.
I thrive on collaboration, seeking and giving feedback to ensure strong outcomes. At Cultivate Labs, I worked with directors, project managers, and engineers to build a trusted, elevated brand that highlights the company’s innovative products.
I designed imagery for marketing campaigns, contributed to blog content, and built proposal decks for everything from new business opportunities, project post-mortems, product features, how-to instructions and company presentations.
As Creative Director, I fostered a respectful, team-driven environment—supporting and inspiring colleagues while providing clear direction, vision, and on-time deliverables.